After weeks of searching and networking, you’ve done it. You’ve found the perfect job for which to apply.
Of course, the first thing you want to do is impress the employer. In fact, you want to make such a great first impression they can’t turn you down. So what do you do? You wow them with your cover letter.
When it comes to applying for jobs, many job seekers are apprehensive about experimenting with their cover letters. There’s so much pressure to impress the hiring manager, and one slip-up could land your application in the trash.
In addition to writing an impressive cover letter, 18 percent of employers say a creative cover letter is valued. This is why you should allow your personality to shine through in order to differentiate yourself from other job seekers applying for the same position.
If you’re searching for some unique ways to make yourself stand out to employers, here are five unconventional ways to start your cover letter:
1. Break it down.
Employers like numbers. They especially like numbers when they have meaning. If you choose to use numbers to illustrate your experience in your cover letter, use them within context. This will allow employers to understand your accomplishments and how they qualify you for the position.
Example: 640 hours. 50 volunteers. Eight weeks. One event. That’s what it takes pull together Spring City’s Annual Community Expo.
As a special events professional, I’ve gained experience pulling off extremely successful events under tight deadlines. This is why I believe I’m qualified for your Special Events Manager position for Flowerville’s Chamber of Commerce.
2. Use a quote describing your work ethic.
Although it may seem cliché to use a quote in your cover letter, when used well and in context, a quote can add more value to your cover letter.
Select a quote that relates to your experience, passions, and the position for which you’re applying. Once you find a quote, tie it into the elements of your experience and explain how it summarizes your qualifications.
Example: Stephen R. Covey once said, “Accountability breeds response-ability.” As an experienced manager, I believe accountability is the key to success in any work environment. In every management position I’ve had, I’ve encouraged my employees to be accountable for their successes and failures, which is why my leadership style will be a great fit for this position.
3. Tell a mini anecdote.
Telling a story in your cover letter allows employers to see your more personal side. When employers search for candidates, they’re not only looking at your qualifications, but they also know if you’d be a good fit for their culture, too. By telling a story that relates to your career path, it will allow you to reveal your genuine self to the reader.
Example: I fell in love with basketball at a very young age. Not only do I love the sport itself, but also I loved the numbers behind the scores. Because of this life-long interest in sports and numbers, I believe I would be an excellent candidate for the Data Analyst position for the Washington Wildcats.
4. Illustrate your passions, dreams, and goals.
Employers not only want to hear why you’re qualified for the position, but they also want to know why you chose your career path. Employers want to hire passionate employees because they know these individuals will be motivated to do their job.
Example: Content marketing, social media, and research are my passions and areas of expertise. Not only are these my passions, but also I believe these skills are the foundation for any digital marketing professional. These passions, combined with my enthusiasm, would make me a great candidate for your Digital Media Manager position at ABC Marketing, Inc.
5. Speak as if you’re already hired.
When you jump into writing your cover letter, shift your mindset to as if you’re already hired. Pretend you’re in the break room and one of your coworkers or manager asks you why you chose to work at their company. This is a great way to show your interest in your cover letter.
Example: When I discovered Accounting Solutions was hiring, I knew I had to apply. I’ve been waiting to find a company where I feel like I can make a difference while working as an accountant. Not only are your clients awesome, but the overall mission of your company is something I believe in, too.
6. Say it in 140 characters or less.
Brevity is key when applying for any job. The shorter and more powerful statement you can create, the stronger your cover letter will be. Remember, employers don’t have a lot of time to review cover letters and resumes. However, if you can make your introduction short and sweet, you’ll help the employer decide if they should keep reading.
Example: Design and nature are my elements. Let me tell you how my web design experience will help you protect the environment.
There are endless ways to write a cover letter and there’s no perfect formula. Just keep in mind your audience and how you can relate to them, and you’ll be able to write a much stronger cover letter that will land you an interview.
What tips would you add to ensure a cover letter stands out to an employer?
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Sample cover letter for a marketing manager
The best way to market yourself is with a top notch cover letter.
Use your marketing skills on your best client: you.
Are you an ace when it comes to marketing products and services, but stuck when promoting yourself for marketing manager jobs? Get inspiration by viewing this marketing cover letter sample below.
If you need additional writing tips, join Monster today, so the experts at Monster's Resume Writing Service can help you impress employers with a high-impact resume for jobs in marketing.
15 Park Way
Sometown, CA 55555
Home: 555-555-5555 | Cell: 444-444-4444
Available to Relocate
Feb. 28, 2017
Ms. Janet Ramos
1515 Market St.
Sometown, CA 55555
Re: Marketing manager position advertised on Monster.com
Dear Ms. Ramos:
I read your advertisement for a marketing manager with great interest. If you are seeking to augment your leadership team with an experienced and accomplished marketing professional known for breakthrough results, please consider my enclosed resume.
As JKL Company’s marketing manager since 2015, I direct all phases of both the creative and technical elements of marketing initiatives including data mining, brand creation, print/Web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies.
Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer:
- Captured a 28% expansion in customer base since 2015, achieved during a period of overall decline in the retail industry.
- Led national marketing campaign (comprised of trade show, media and PR initiatives) of company’s newly launched technology services division.
- Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google and Bing (organic, nonpaid results) for key product search terms.
- Oversaw creation of new company logo and rebranded 100+ products to cement a cohesive corporate identity and support new company direction.
Given the opportunity, I’m confident in my ability to achieve similar groundbreaking marketing results for XYZ Company.
Ms. Ramos, I would welcome the chance to discuss your marketing objectives and ways I can help you attain them. Feel free to call me at 555-555-5555 to arrange a meeting. I look forward to speaking with you.
See all sample cover letters on Monster.